Ms Hitchings brings significant brand and marketing expertise and a strategic mindset to Count. She has held numerous senior leadership roles across her career, most recently at Rest Super. Prior to that, she worked as a brand & strategy consultant, predominantly in the education and finance sectors. She has also led significant brand transformation projects at AMP and Hillross.

Hugh Humphrey, CEO at Count, said Ms Hitchings' appointment was a terrific boost for the business as it continues to focus on strategic growth following the recent acquisition of Diverger.

"Leah will be a tremendous asset to Count as we enter this exciting new chapter in our proud 44-year history. Her understanding of branding, marketing and consumer behaviour will be key in achieving our strategic objectives and supporting our national community of advisers, accountants and their clients."

Mr Humphrey also said that Ms Hitchings' appointment would enhance the company's focus on being the leading integrated accounting and wealth services business in Australia.

"One of our highest priorities is giving Australians greater access to valuable accounting and advice services to support their financial well-being. We're investing in our brand and improving our service proposition to grow our network and provide them with industry-leading events and experiences. Leah's expertise will help us take this focus to a new level."

Pictured (rear): Leah Hitchings (Group Head of Brand and Experiences), Hugh Humphrey (Count CEO), Sarah Little (Group Head of Integration).
Pictured (front): Raelene Hinchliffe (Group Head of People & Culture), Lisa Chambers (Chief Risk Officer).